Who Are We Helping?


Humans help each other all the time. So what’s wrong with helping?

Subscribe to Outsmarting Implicit Bias


Greenwald, A. G., & Pettigrew, T. F. (2014). With malice toward none and charity for some: Ingroup favoritism enables discrimination. American Psychologist, 69(7), 699-684.

Warneken, F., & Tomasello, M. (2006). Altruistic helping in human infants and young chimpanzees. Science, 311(5765), 1301-1303. Watch the videos here.

Levine, M., Prosser, A., Evans, D., & Reicher, S. (2005). Identity and emergency intervention: How social group membership and inclusiveness of group boundaries shape helping behavior. Personality and Social Psychology Bulletin, 31(4), 443-453.


Who Are We Helping? was created and developed by Mahzarin Banaji, Olivia Kang, and Evan Younger with funding from PwC and Harvard University.

Video Editing by Evan Younger

Music by Big Score Audio via Premium Beat

Images by New York Daily News, Thanasis Zovoilis, and DrGrounds via Getty Images; tzahiV and onueroner via iStock; and Daniel M. Ernst via Shutterstock

Artwork by Olivia Kang