Implicit Revolution 2: Testing Our Implicit Associations

40 years ago, memory researchers showed us that patients with amnesia could form new memories… implicitly. This sparked an ongoing revolution in research on the hidden mind: how it learns, how it influences us, and how it can be measured and changed.


The Implicit Revolution Part 2 was created and developed by Mahzarin Banaji and Olivia Kang with funding from PwC and Harvard University.

Narration by Olivia Kang, featuring Professor Mahzarin Banaji (Harvard University) and Brian Nosek (University of Virginia)

Sound Editing & Mixing by Evan Younger

Clip from Star Trek episode “Mirror, Mirror” (airdate 6 Oct 1967) copyright CBS

Music by Miracles of Modern Science

Artwork by Olivia Kang