Implicit Revolution Part 2: From the Lab to the Web


For subtitled video of this podcast, click here.

40 years ago, memory researchers showed us that patients with amnesia could form new memories… implicitly. This sparked an ongoing revolution in research on the hidden mind: how it learns, how it influences us, and how it can be measured and changed. 


Take an IAT at Project Implicit.

"Is there a part of ourselves that we don’t acknowledge, that we don’t even have access to and that might make us ashamed if we encounter it?" NPR’s Invisibilia discusses the implicit revolution further in their episode "The Culture Inside".

For a broader overview into the science of our blindspots, check out Blindspot: Hidden Biases of Good People, by Mahzarin R. Banaji and Anthony G. Greenwald.

For a broader introduction to how we think, and where our blindspots are, check out Daniel Kahneman’s NYT Bestseller and Winner of the National Academy of Sciences Best Book Award (2012): Thinking, Fast and Slow.

Explore the lab websites of Professors Anthony G. Greenwald and Brian Nosek to learn more about their research on the implicit processes of the mind.


The Implicit Revolution Part 2 was created and developed by Mahzarin Banaji and Olivia Kang with funding from PwC and Harvard University.

Narration by Olivia Kang, featuring Professor Mahzarin Banaji (Harvard University) and Brian Nosek (University of Virginia)

Sound Editing & Mixing by Evan Younger

Clip from Star Trek episode "Mirror, Mirror” (airdate 6 Oct 1967) copyright CBS

Music by Miracles of Modern Science

Artwork by Olivia Kang

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