Skip to content
“The DNA is a Match”: Confirmation Bias
We have more information at our fingertips than ever before, but this doesn’t mean we’re making better decisions. Why? One culprit: the confirmation bias.
The Attractiveness Halo Effect
When it comes to food, presentation and taste are connected: the eyes eat first. The science suggests we apply a similar idea to people: attractive people are seen as smarter, kinder, more moral, and so on. It’s called the attractiveness halo.
The Availability Bias
What’s more likely: death by shark attack, or death by lightning strike? The science suggests you’ll choose “shark attack”… but that’s not the right answer. So why do so many of us agree?
Race Bias in Hiring: When Both Applicant and Employer Lose
In a groundbreaking study, sociologist Devah Pager showed that being Black hurts an applicant's chances of being hired just as much as a felony conviction. What do decisions based on gut instincts mean for the survival of a business?
Hear Me Out: Accent Bias
Voices are more than just sounds. They’re auditory faces that can give clues to who we are. But are these always accurate? How might accents skew our decision-making?
The Standards We Choose: The Police Chief Study
We like to think we use objective criteria to make our decisions. But what happens when we choose the person first, and then choose the standard that supports our decision?
Sometimes it makes sense to shift our standards based on context. But are we raising and lowering the bar when we shouldn’t?
Implicit Revolution 2: Testing Our Implicit Associations
In Part 2, we explore the story of a small group of scientists, the test they developed to reveal implicit process of the mind, and how they harnessed the birth of the internet to share it with the world.
Implicit Revolution 1: How We Develop Implicit Bias
40 years ago, researchers found that patients with amnesia could form new memories… implicitly. This sparked an ongoing revolution in research on the hidden mind.
We work out, then pig out. We donate to charity, then indulge in retail therapy. Does this also happen with our good deeds? How can we avoid bringing moral scorecards to the workplace?
The Endowment Effect
We overvalue the things we own. This is fine when it’s a family keepsake or memento – but how does this influence the decisions we make about homes, investments, and more?
You perform well at work one day, but not the next. One person sees you as “warm”; another as “cold”. Maybe it’s you – but there’s another possibility: that others’ expectations are shaping your behavior.
Can You Solve the Surgeon Riddle?
Expectations help us quickly navigate our world. Yet they can also blind us to the simple solutions, talent, and opportunities that are right in front of us. How?