“The DNA is a Match”: Confirmation Bias

We have more information at our fingertips than ever before… but this doesn’t mean we’re making better decisions. Why? One culprit: the confirmation bias. From DNA analysis and political debates to the strategies we use in business and fantasy football, our desire to confirm our beliefs skews how we interpret the data in front of us.


Dror, I. E., & Hampikian, G. (2011). Subjectivity and bias in forensic DNA mixture interpretation. Science & Justice, 51(4), 204-208.

Wason, P. C. (1960). On the failure to eliminate hypotheses in a conceptual task. Quarterly Journal of Experimental Psychology, 12(3), 129-140.

Nickerson, R. S. (1998). Confirmation bias: A ubiquitous phenomenon in many guises. Review of General Psychology, 2(2), 175-220.

Taber, C. S., & Lodge, M. (2006). Motivated skepticism in the evaluation of political beliefs. American Journal of Political Science, 50(3), 755-769.

Bodell, L. (2016). Kill the Company: End the Status Quo, Start an Innovation Revolution. Routledge.


“The DNA is a Match”: Confirmation Bias was created and developed by Olivia Kang, Kirsten Morehouse, Evan Younger, and Mahzarin Banaji. Research and Development Assistants for this episode include Moshe Poliak and Megan Burns. Outsmarting Human Minds is supported by Harvard University, PwC, and Johnson & Johnson.

Narration by Olivia Kang

Sound Editing & Mixing by Evan Younger

Music by Miracles of Modern Science

Artwork by Olivia Kang and Megan Burns