Outsmarting Human Minds is a project founded by Mahzarin Banaji, devoted to improving decision-making using insights from psychological science. "How good is your memory?" was created by Olivia Kang, Kirsten Morehouse, Evan Younger, and Mahzarin Banaji, based on research by Amos Tversky and Daniel Kahneman (1973). Support for Outsmarting Human Minds comes from PwC, Harvard University, and the Association for Psychological Science.