When does life “spark” in a face?
Click "MORPH" to start the animation. As soon as the face looks like it has a mind (that it can think, feel pain, make plans), click "IT'S ALIVE!" to see just how human it needed to be.
100% Doll0% Human
Where was the tipping point? Did it change depending on the face? Research shows that some faces have to be more human before you're willing to say they have a mind and can feel pain.
And if it's harder for us to see some faces as capable of feeling pain... how might that influence real-world decisions? Watch our video on Bias In Healthcare to learn more.
Looser, C. E., & Wheatley, T. (2010). The tipping point of animacy: How, when, and where we perceive life in a face. Psychological Science, 21(12), 1854-1862.