Are Americans becoming less biased?
New research suggests that Americans are showing a reduction in some implicit biases.
Use the slider bars to explore the maps below and see whether implicit age, race, and sexuality biases have changed from 2007 to 2016 across the U.S. Over a 10 year period, which bias do you think has reduced a lot? A little? Not at all? Before you look, try to predict which bias you think will show the most and the least change.
Interesting fact: when change occurs, it is observed in all demographic groups: young and elderly, liberal and conservative, more educated and less educated, on the coasts and in the middle of the country. Although some groups have reduced slightly faster (young people, liberals), the trends towards lower bias are widespread.
Now we know: Our society is capable of becoming less biased... and for good!
Why are some biases not reducing or not reducing fast enough? Generate your own hypotheses and send them to firstname.lastname@example.org.
Published July 30, 2020
Outsmarting Human Minds is a project founded by Mahzarin Banaji, devoted to improving decision-making using insights from psychological science. "Are Americans becoming less biased?" was created by Evan Younger, Olivia Kang, Alex Sanchez, and Mahzarin Banaji. Data was provided by Tessa Charlesworth and the Implicit Social Cognition Lab at Harvard. Support for this interactive module comes from the Association for Psychological Science.