How well can you read a face?
You'll see pictures of two people. As quickly as you can, select the person you think looks more competent (efficient, capable, talented).
0 of the people you chose became a U.S. Senator or Governor.
The faces you just saw were opposing candidates in various U.S. congressional elections between 2000-2004. When hundreds of people were asked to do a longer version of this task, Alexander Todorov at Princeton University found that their answers predicted the winner of the election about 70% of the time.
Here’s why this should worry us: how competent someone looks doesn’t tell you how competent they actually are.
To learn more about this blindspot (and how to outsmart it), watch our video About Face.